No club achieved superior results to RM across Facebook, Twitter, and Instagram.
Real Madrid were not only victorious in La Liga last season, but they topped the charts in terms of social media interaction vs all other clubs across the globe. Beating out the likes of Barcelona and Manchester United, Real Madrid saw an average of 38,687 interactions per post. These chart topping results rang true across Facebook, Instagram, and Twitter.
The ever growing influence of social media is important for Real Madrid as a brand. If the brand can continue to be recognized globally and continue to be synonymous with success than the fan base will continue to grow and the clubs revenues along with it.
Despite the trend to move club admin’s to be like that of AS Roma or Bayer Leverkusen, Madrid have more or less stuck with the “professional model” — in line with their class and prestige. Given the results above, it seems that model is successful and most fans will hope they do not deviate into a model like the one’s tested by Barcelona and Valencia in recent months.