Real Madrid have reportedly requested a meeting with shirt manufacturers, Adidas to conduct talks regarding a contract improvement.
According to El Pais, the ‘White House’ now wants the agreement between the pair to be extended to 2012 and for the revenue to be increased from €30 million to €60 million per year.
President, Florentino Perez is aware that following the arrivals of Kaka and Cristiano Ronaldo, the club will have plenty of room to bargain and the paper also reports that if Adidas decline to enhance their sponsorship deal, Madrid would approach rivals, Nike.
Los Blancos also have several other major sponsors including Coca-Cola, Audi, Bwin and Telefonica and collectively they contribute about a third (€130m) of the club’s annual income, believed to be €400m.
El Pais has speculated that Perez is now aiming for an yearly turnover of €500m in order to cope with the huge salary demands of the latest batch of Galacticos.
The supremo had allegedly told Adidas director, Herbert Hainer, “We are the best club in the world,” but the German sports giants are actually hoping to enter negotiations to downgrade the contract due to the economic crisis.