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Wednesday 29. July 2020 - 15:03

Real Madrid lead Barcelona as football's most valuable brand, Liverpool see biggest increase

Real Madrid have once again been named the most valuable brand in football, although rivals Barcelona have narrowed the gap, according to the Brand Finance Football Annual report.

Based on the findings in the report, the newly-crowned La Liga champions retained the top position despite a brand value drop of around 14 per cent – a consequence of the effects of coronavirus disruption and their 2018/19 results when the club exited the Champions League in the Round of 16.

Barcelona, meanwhile, posted a minor increase in their brand value of around 1.4 per cent, reducing the gap to €6 million.

Led by the two giants of Spanish football, the rest of the top 10 is dominated by English Premier League clubs with the exception of Bayern Munich and Paris Saint-Germain, champions of Germany and France respectively.

Perhaps unsurprisingly, Liverpool achieved the biggest percentage increase of clubs ranked in the top 10, with the reigning European, world, and Premier League champions experiencing a six per cent boost.

Italian league winners Juventus, spearheaded by Cristiano Ronaldo, are placed just outside the top 10, followed by Borussia Dortmund in 12th.

Provided by: Frank Henriksen
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